Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 21 kick off the holiday season with two great community events - Luminary and Countdown to New Year.

LUMINARY | 5:00p-8:00p | Downtown St. Joseph
Luminarias will light your way as you stroll through and explore downtown St. Joseph from 5:00p-8:00p during Luminary! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.

COUNTDOWN TO NEW YEAR | ALL DAY | Throughout SWMI
EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 21-December 14 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit stjoetoday.com/countdown for more details! Shoppers will earn double entries on purchases made on November 21 (Luminary), November 29 (Small Business Saturday) and December 6 (Reindog Parade). 

SNOWFLAKE SCAVENGER HUNT | 5:00p-8:00p | Downtown St. Joseph
Join us for a special scavenger hunt for one night only! Find the snowflake hidden in 10 participating locations in downtown St. Joseph. Visit the St. Joe Today Welcome Center (301 State St.) to grab your passport and get started!

 

HOLIDAY TROLLEY | 4:30p-8:30p
Hop on the Holiday Trolley for a FREE ride around downtown St. Joseph on Luminary night! The festively decorated Trolley will make continuous loops on this route from 4:30p-8:30p.

STOP 1: The Boulevard Inn & Bistro (521 Lake Blvd.)
STOP 2: Corner of Ship ST. and Alley (610 Ship St.)
STOP 3: Pleasant Street Plaza/The Market (301 Main St.)

TROLLEY ROUTE MAP

 

2025 LUMINARY PARTICIPANTS: 

Baroda Founders St. Joseph Tasting Room - Extended hours, sales on merchandise, specialty drinks!

Caffe Tosi - Open til 9p!

Chartreuse Artist Co-Op - Chartreuse will also be celebrating our 19th year in business! We will have extended hours, a drawing for a Chartreuse gift card, and refreshments. Please stop by to say hello to all of the local artists of Chartreuse!

Edgewater Gifts - Extended hours!

Evermore Juice Bar - Extended hours, sales and promotions!

Full of Crepe - We will be staying open until 9p and featuring a hickory smoked bbq pulled pork Crepe!

G & M Variety - Open until 9p!

Gallery on the Alley - Wine and sweet treats!

Glik's - Open til 8p with cookies and hot and cold beverages! There will also be a children’s craft table and a $25 gift card registration for the adults.

Krasl Art Center - Krasl Art Center will be hosting our Community Member Show opening on Friday, November 21, 2025 from 6p-8p. Stop in to enjoy all of the pieces created by local artists. 

Lana's Boutique - We will have extended hours and we will run an evening sale

Lazy Ballerina Winery - Open late with mulled drinks to go. Suisse Chalet Bakery, a popular vendor of the St. Joe Farmers Market, will be onsite selling their European sweet and savory baked goods from 5:30-7:30p.

Lee & Birch - Open until 8p! It is also Pink Friday on Nov. 21, so we will be celebrating BIG! Doorbuster deals, discounts, giveaways and more!

Loafing with Brittney - Hosting a table inside the Welcome Center. Get a $60 gift card for just $50 ($10 off!) + organic sourdough breads, cinnamon rolls and waffles made with local flour!

Oh My Darlings - Open late & special treats!

Olive Cart - Various holiday sales and an exclusive Black Friday coupon when you make a purchase! Extended store hours (closing at 8p). 

Perennial Accents - Open until 8p, we will be offering sweet bites in our kitchen to go along with the delicious coffee roasts from Lake Michigan Coffee. Lots of late night decaf options to choose from...perfect to pair with a some Baileys or Schnapps from one of our Social District restaurants! Giveaways kick off every 30 minutes starting at 5:30, and don’t forget: complimentary gift wrap is always on us!

South Bend Chocolate Company - Live music featuring Story and Zenk, from 6p-8p. Holiday sales - 2 for $30 on crunches (can mix and match), 2 for $25 on pretzels (can mix and match), and 3 for $20 for another that's $8.99.

St. Joe Community Taproom - Outdoor warming station + special drinks from 5p-8p, PLUS we'll keep the party rolling with a Candlelit Happy Hour from 8p-10p! Social District drinks available from 12p-10p.

St. Joe Today - Interact Club Pie Auction, 5:30p-7p.

State Street Stuff - $1 Deals! Free Gift-wrapping. Open until 9p!

The Cheese Lady - Open late, holiday entertaining samples, free gift with purchase.

The Culinary Cottage - Take home Pumpkin Roll cake class. Only $45!

The Inn at Harbor Shores - Swing Into the Season with swing dancing lessons from Sunset Coast Dancers, from 6p-10p.

The Market - Stores will be open late!

The Salvation Army Benton Harbor - Ringing bells on the corner of State and Pleasant!

The Toy Company - Free gift wrap. 

Twin City Toastmasters - Hosting a table in the Welcome Center! 

Wanderlust Outfitters - Black Friday Preview Sale! Gain early access to our AMAZING Black Friday promos during the annual Luminary event.

White Pine Winery - Extended hours and complimentary samples of delicious Mulled Wine!

Admission: FREE