Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 20 kick off the holiday season with two great community events - Luminary and Countdown to New Year.

LUMINARY | 5:00p-8:00p | Downtown St. Joseph
Luminarias will light your way as you stroll through and explore downtown St. Joseph from 5:00p-8:00p during Luminary! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.

COUNTDOWN TO NEW YEAR | ALL DAY | Throughout SWMI
EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 20-December 13 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit stjoetoday.com/countdown for more details! Shoppers will earn double entries on purchases made on November 20 (Luminary), November 28 (Small Business Saturday) and December 5 (Reindog Parade). 

SNOWFLAKE SCAVENGER HUNT | 5:00p-8:00p | Downtown St. Joseph
Join us for a special scavenger hunt for one night only! Find the snowflake hidden in 10 participating locations in downtown St. Joseph. Visit the St. Joe Today Welcome Center (301 State St.) to grab your passport and get started!

 

HOLIDAY TROLLEY | 4:30p-8:30p
Hop on the Holiday Trolley for a FREE ride around downtown St. Joseph on Luminary night! The festively decorated Trolley will make continuous loops on this route from 4:30p-8:30p.

STOP 1: The Boulevard Inn & Bistro (521 Lake Blvd.)
STOP 2: Corner of Ship ST. and Alley (610 Ship St.)
STOP 3: Pleasant Street Plaza/The Market (301 Main St.)

TROLLEY ROUTE MAP

 

2026 LUMINARY PARTICIPANTS: TBA

 

Admission: FREE