St. Joe Today hosts Countdown to New Year, a daily giveaway event through the month of December!

HOW TO ENTER:

Each time you spend $25 (one time or cumulative purchases) at an SJT member business you will receive one entry.

Qualifying purchases must be made at an SJT member location between November 21 - December 14, 2025

To receive an entry form, please present receipt(s) of purchase(s) to an SJT staff member at the Welcome Center. The Welcome Center is located at 301 State Street in downtown St. Joseph.

For a list of SJT members visit:

EAT - stjoetoday.com/eat

SHOP - stjoetoday.com/shop

STAY - stjoetoday.com/stay

PLAY - stjoetoday.com/play

Shoppers will earn double entries on purchases made on November 21 (Luminary), November 29 (Small Business Saturday) and December 6 (Reindog Parade). 

PRIZES:

Prize winners will be drawn daily, December 1-14.

Winners for December 15-31 will be drawn and announced on December 15 to allow more time to use gift cards!

Prizes are $50 gift certificates from various SJT member locations.
 

The St. Joe Today staff have been entrusted by Santa and his elves to help get the letters to the North Pole! Stop by the Welcome Center for a candy cane treat – SJT will also have postcards for those last-minute wish lists! Drop them off to Santa during Santa's House hours (stjoetoday.com/santa for a complete schedule); or after-hours in the drop-box.

Santa's House is located outside the St. Joe Today Welcome Center, on the corner of State St. & Pleasant St. 

Picture perfect holiday fun is available weekends in December in downtown St. Joseph. Santa's house will be located on the corner of State and Pleasant Streets - outside of the St. Joe Today Welcome Center.

Photography is not provided. Everyone is encouraged to bring their own camera!

Santa’s House Hours: December 6-23
December 6 | 4:00p-7:00p
December 7 | 1:00p-5:00p
December 11 | 4:00p-6:00p
December 12 | 4:00p-6:00p
December 13 | 12:00p-5:00p
December 14 | 1:00p-5:00p
December 18 | 4:00p-6:00p
December 19 | 4:00p-6:00p
December 20 | 12:00p-5:00p
December 21 | 1:00p-5:00p
December 22 | 12:00p-5:00p
December 22 | 12:00p-5:00p

Picture perfect holiday fun is available weekends in December in downtown St. Joseph. Santa's house will be located on the corner of State and Pleasant Streets - outside of the St. Joe Today Welcome Center.

Photography is not provided. Everyone is encouraged to bring their own camera!

Santa’s House Hours: December 6-23
December 6 | 4:00p-7:00p
December 7 | 1:00p-5:00p
December 11 | 4:00p-6:00p
December 12 | 4:00p-6:00p
December 13 | 12:00p-5:00p
December 14 | 1:00p-5:00p
December 18 | 4:00p-6:00p
December 19 | 4:00p-6:00p
December 20 | 12:00p-5:00p
December 21 | 1:00p-5:00p
December 22 | 12:00p-5:00p
December 22 | 12:00p-5:00p

Picture perfect holiday fun is available weekends in December in downtown St. Joseph. Santa's house will be located on the corner of State and Pleasant Streets - outside of the St. Joe Today Welcome Center.

Photography is not provided. Everyone is encouraged to bring their own camera!

Santa’s House Hours: December 6-23
December 6 | 4:00p-7:00p
December 7 | 1:00p-5:00p
December 11 | 4:00p-6:00p
December 12 | 4:00p-6:00p
December 13 | 12:00p-5:00p
December 14 | 1:00p-5:00p
December 18 | 4:00p-6:00p
December 19 | 4:00p-6:00p
December 20 | 12:00p-5:00p
December 21 | 1:00p-5:00p
December 22 | 12:00p-5:00p
December 22 | 12:00p-5:00p

Merry & Bright Weekend hosts a number of festive events to put you in the holiday mood! From holiday stories to magically lit wonderland strolls, open houses, holiday shopping and last-minute wish lists, we’ve got you covered. Celebrate the holiday season here in Michigan’s Great Southwest!

Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 21, kick off the holiday season with two great community events - Luminary and Countdown to New Year. This night will also feature sneak peeks of specials, one-of-a-kind gifts, free gift wrapping, live music, new merchandise, events and festive fun throughout Southwest Michigan! 

Double, double toil and trouble. We’re on the search for all things spooky in Southwest Michigan! It’s been a fun-packed fall with even more to come through the end of the month. With everything from trick-or-treating and spooky-themed classes to Halloween parties, activities for the whole family and more! Keep reading for festive events leading up to Halloween. 

The third weekend of the month, May through September, celebrate all things Southwest Michigan (SWMI) during the Love Local weekends! This month, attendees will enjoy sidewalk sales, live music, a Farmers Market, Fall Fest, special offers throughout SWMI and more. Read on for a complete weekend guide! 

Love Local is sponsored by The Boulevard Inn & Bistro and Silver Harbor Brewing.

Summer’s not over in Michigan’s Great Southwest! Keep reading to maximize your holiday weekend plans. This holiday weekend features everything from business anniversaries and sales to sun-filled beach days, a tri-state Regatta, a Farmers Market, Lighthouse Tours, and an Artisan Fair!