Getting into the holiday spirit is easy when you visit Southwest Michigan! On Friday, November 17 kick off the holiday season with three great community events - Luminary, Window Wonderland and Countdown to New Year. This weekend will also feature sneak peeks of specials, one-of-a-kind gifts, free gift wrapping, new merchandise, events and festive fun! 


Luminarias will light your way as you stroll through and explore downtown St. Joseph from 5:00p-8:00p during Luminary on Friday, November 17! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.

Window Wonderland invites attendees to view the dozens of storefronts that have decorated their windows for the holiday season. Vote for your favorite window at! Voting will be open starting at 5:00p on Friday, November 17 until 11:59p on Sunday, November 19. Please limit one vote per person!

EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards during Countdown to New Year! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 17-December 17 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit for more details!

Mark your calendars for G&M Variety’s annual Christmas Open House on Saturday, November 18 from 9:00a-8:00p! Shoppers will enjoy food, hot cocoa, contests and more. Additional weekend fun - extended hours on Friday, November 17 open until 9:00p!

Stop by Forever Books for a Book Signing with author Barbara Bull from 5:00p-8:00p on Friday, November 17! Attendees will also enjoy a sweet treat! 

Lazy Ballerina Winery hosts Suisse Chalet, Banana Knots and Precision Syrup for a Pop-Up on Friday, November 17 from 4:00p-7:00p! Warm Spiced Wine available for purchase. 


Shoppers will enjoy treats on November 17 during Luminary:

Kilwins - Sample Kilwins fudge and mini sample candy bars. Special offer, Buy two get one free on Kilwins hand paddled fudge. 

The Cheese Lady - Sample cheese fondue!

White Pine Winery - Sample mulled wine!


Wanderlust Outfitters hosts their annual Black Friday Preview Sale during Luminary Friday, November 17! Get a sneak peek a some amazing Black Friday Deals for three hours only!

Enjoy a 20% discount on tickets purchased the weekend of November 17 to the Southwest Michigan Symphony Orchestra holiday concert, Merry & Bright held on Saturday, December 9 at 7:30p at the LMC Mendel Center Mainstage. The code for this discount can be found on the door of the SMSO office at 513 Ship St., or on postcards at the St. Joe Today offices!

Check out new snowboarding arrivals this weekend at Third Coast Surf Shop! Gear for men, women and kids from Burton, CAPitA, Arbor, Vans, ThirtyTwo, Union, and more. Shoppers will receive 15% off when they purchase a snowboard, boots, and bindings. Third Coast offers ski and snowboard tuning, waxing, and repair services; Extended hours on Friday only – open late for Luminary. Enjoy up to 50% off clearance items!

Black Friday Preview at State Street Stuff on Friday, November 17 until 9:00p! Shoppers will enjoy  Dollar Deals and 1/2 price Holiday Helpers! Free prize raffle!

Shoppers will enjoy additional savings and deals at these locations on the evening of Friday, November 17:

1232 Broad St. Mercantile - 10% off storewide! 

Chocolate Cafe - South Bend Chocolate Co. - Spend $25 or more on drinks and get $5 off! Friday Feature - Live Music! 

Grins of St. Joseph - Drawings for discounts on full-price merchandise during extended hours!

Harbor Town Interiors - 25% off pillows and throws + treats! 

Lee & Birch - 20% off everything + free tote with $75 purchase! Extended hours until 8:00p.

Oh My Darlings - 205 off Christmas items! Free gift wrap + light hors d’oeuvres. 

Olive Cart  - Earn double punches Olive Cart  loyal cards for oils and balsamics!

Statements Style Lounge - 20% off all products!



Event attendees will enjoy additional happenings at these locations: 

Revive Spa - Flower Essence Readings, Chair Massage, Hot Herbal Tea, Raffles and Spa Tours on Friday, November 17! 

Salvation Army-Benton Harbor - Bell ringing on the corner of State and Pleasant from 5:00p-8:00p on Friday, November 17! 

St. Joe Community Taproom - Stop by for to-go social district drinks + an outdoor warming station!



Shoppers will enjoy extended hours at these locations on Friday, November 17:

Caffe Tosi - Open until 9:00p!

Chartreuse - Open late with many of Chartreuse's local artists on hand to greet you and kick off your holidays!

Dad’s Farm & Cafe - Open until 8:00p! Try the new chocolate peppermint smoothie. 

Forté Coffee - Open until 7:00p!

Gallery on the Alley - Open until 8:00p! Shoppers will enjoy wine and sweet treats.

Glik’s - Open until 8:00p! Free gift wrapping. 

Maxwell Boutique - Open 5:00p-8:00p! Shoppers will enjoy 10% off. 

Perennial Accents - Extended hours 10:00a-9:00p! Yummy bites in the Perennial kitchen + complimentary gift wrapping. 


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