MENU
X

Luminary

November 22

More Info>

EAT, SHOP, STAY, PLAY in Michigan's Great Southwest! Read More >

Upcoming Events

2024 Countdown to New Year

Fri. November 22, 2024
- Sun. December 15, 2024
Start time not specified.

St. Joe Today hosts Countdown to New Year, a daily giveaway event through the month of December!

 

HOW TO ENTER:

Each time you spend $25 (one time or cumulative purchases) at an SJT member business you will receive one entry.

Qualifying purchases must be made at an SJT member location between November 22 - December 15, 2024

To receive an entry form, please present receipt(s) of purchase(s) to an SJT staff member at the Welcome Center. The Welcome Center is located at 301 State Street in downtown St. Joseph.


For a list of SJT members visit:

EATstjoetoday.com/eat

SHOPstjoetoday.com/shop

STAY stjoetoday.com/stay

PLAYstjoetoday.com/play

 

PRIZES:

Prize winners will be drawn daily, December 1-15.

Winners for December 16-31 will be drawn and announced on December 16 to allow more time to use gift cards!

Prizes are $50 gift certificates from various SJT member locations.
 

2024 Small Business Saturday

Sat. November 30, 2024
9:00am - 5:00pm

Celebrate small businesses in Southwest Michigan! Local businesses are excited to welcome the community into their stores to find unique, one-of-a-kind merchandise. Small Business Saturday promotes shopping small to support your neighbors, family, friends and local economy.

  

2024 PARTICIPANTS 

1232 Broad St Mercantile - Special savings throughout the store!

Affinity Salon & Spa - Enter to win a gift basket worth $300, Giveaways and 25% off all Aveda, Kevin Murphy and ELEVEN products. 

Box Factory for the Arts - Makers Market at the Box Factory (9a-5p) Come shop 40+ artists and makers selling unique handcrafted items, food and cocktails available for purchase.

Caffe Tosi - Giveaways while supplies last!

Chartreuse Art Co-op - Stop in Chartreuse for a "Meet the Makers" event. Meet the local artists who create all of the beautiful offerings at our gallery. Watch as they create and see their process of art making. 

DK Boutique - 30% Off all regular priced items!

Edgewater Gifts - Special Sales!

Forever Books - Book Signing with Author Tobin Buhk from 1:00p-3:00p. Free Book (advance reader's copy) with $20 purchase!

Forever Clean Soap Works - Open extended hours, multiple sales throughout the store and Customer Appreciation day with snacks and refreshments.

G & M Variety - 10% Off purchase - Show ad on phone or bring in the coupon from MailMax!

Gallery on the Alley - 15% off storewide, sweet treats!

Glik's - 20% off entire store. Some exclusions apply.

Grins of St. Joseph - Open until 8:00p. 40% off jewelry by Rain, 25% off most regular priced women's clothing (see store for exclusions); 10% off Night Scope hats and head lamps and other store specials.

Harbor Town Interiors 

House of Colour - Southwest Michigan - Receive 15% off All Makeup Sales on 11/30; Receive a $10 Gift Card for Every $100 spent in Gift Cards or New Service Bookings on 11/30.

Jewelfire Diamond Center - Select merchandise 10-20% off and complimentary gift wrapping!

KT's Rasoi - 5% discount for bill above $30!

Lazy Ballerina Winery - Special Red Wine Menu all weekend. Saturday - Mystery Wine Day - Pick a mystery wine for only $10 for a fun surprise! Assorted wines all valued between $13-$45.

Lee & Birch - 25% off everything + free tote when you spend $75. 

Little Things Play Cafe 

Lumberjax Urban Axe Throwing - 30% Off Gift Card Purchases (min $50) & 50% Off gift cards with purchase of axes/knives

Maxwell Boutique - 20% off Full Price Items, 30% off Clearance Items & Extended Hours

Oh My Darlings - Complimentary snacks + refreshments. Free gift with all purchases. 10% off all purchases $100 and over!

Olive Cart - 10% off if you mention Small Business Saturday in-store!

O & Co. - Gift Card Special and Holiday DIY Crafts!

Perennial Accents - Fabulous deals on our favorite things! Come check out staff picks and enjoy a gift with purchase, yummy samples and a drawing for a free gift every 30 minutes!

Plank's Tavern - Plank’s Tavern will offer 20% off meals for guests who mention the promotion. We’re also excited to launch our holiday drink menu that day, featuring festive seasonal offerings.

Spa at Harbor Shores - At the spa, we’re celebrating Small Business Saturday with two special promotions. Guests who purchase any Farmhouse Fresh product will receive a complimentary promotional gift item. Additionally, for every $100 gift card purchased, guests will receive a $20 gift certificate. The gift certificate promotion runs until the end of December.

St. Joe Community Taproom  - A weekend-long celebration! Black Friday, November 29: Get $10 for every $50 spent on gift card purchases...save for yourself or use for gifting, it's your choice! Small Business Saturday, November 30: Complimentary holiday gift bags and gift envelopes with any merchandise purchase, gift card purchase, or mug club membership + every purchase gets an entry to win a Market Gift Basket stuffed with awesome small business products! Small Brewery Sunday, December 1: Small brewery features on tap all day, $2 off all 4-packs to go, and for every new Mug Club Membership, we'll donate $10 to Brave Noise: a global collaborative effort to provide inclusive and safe environments in the brewing industry.

St. Joe Today - Pick up SBS swag; Live remote with The Coast from 11:00a-1:00p!

Sweet Haven - We will be offering specials on our handmade fudge and salt water taffy, plus more specials throughout the store. Enter our raffle for a chance to win a $25 gift card!

The Christmas Tree - Register to win! Two lucky people will each win a $50 shopping spree and a shop small business gift bag of goodies to enjoy. Shoppers will enjoy 10% off all items in the room of good things to eat + receive a packet of Christmas Cocoa Amore! Specially marked items on sale throughout the store.

The Heritage Museum & Cultural Center - Local artisan pop-up!

Urban Found - Free tote of gifts with any $40 purchase or more! 20% Off Everything! Snacks!

Vineyard 2121 - We will be open from 11:00a-10:00p. Loaded Bloody Mary Bar until 3p. 25% off all bottles of Wine and 30% off Cases of Wine. Happy Hour from 5p-7p: half off your first 2 drinks! Live Music by the Angry Napkins from 6p-9p. 

Water Street Glassworks - Water Street Glassworks is having a special Winter Open House on Friday, November 29th and November 30th for Small Business Saturday. We will be launching our Special Edition Goblet inspired Ornaments, Snowmen and Penguins for 2024. We are also hosting ornament experiences in both the Fused Glass and the Glass Blowing Studios. 

Waterfront House of Framing & Fashion - Buy one apparel item, get a second piece of equal or lesser value 1/2 off. (A few exclusions). Free gift with qualifying purchase.

White Pine Winery - 10% off 4 bottles; 15% off 6 bottles and 20% off 12 or more bottles of wine, mix and match. We will also have warm mulled wine by the glass all weekend!

Wolf's Marine - Free coffee and doughnuts!

Yoga Life Studio - Extended Boutique Hours: Open from 11a-2p. Retail Discounts on Yoga gear and wellness items. New Students: 2 weeks UNLIMITED for only $25!

Yours Truly, Elizabeth - With every purchase, customers will scratch off a card and win a thank you prize!

 

 

2024 Merry & Bright Weekend

Fri. December 06, 2024
- Sun. December 08, 2024
Start time not specified.

Celebrate the winter season in Michigan’s Great Southwest! Attendees will enjoy extended shopping hours, events, special offers and more.

 

WEEKEND SCHEDULE: 

FRIDAY
      Light up the Bluff | 6:00p (Ceremony), 6:30p (Tree Lighting) | Lake Bluff Park
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

SATURDAY
      Reindog Parade | 3:00p | Downtown St. Joseph
      Santa's House | 4:00p-7:00p (special hours immediately following the parade) | Downtown St. Joseph
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

SUNDAY
      Holiday Artisan Fair | 11:00a-4:00p | Union+Social
      Santa's House | 1:00p-5:00p | Corner of State & Pleasant
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

 

2024 MERRY & BRIGHT PARTICIPANTS: TBA

2024 Santa's House

Sat. December 07, 2024
4:00pm - 7:00pm

Picture perfect holiday fun is available weekends in December in downtown St. Joseph. Santa's house will be located on the corner of State and Pleasant Streets - outside of the St. Joe Today Welcome Center.

Photography is not provided. Everyone is encouraged to bring their own camera!

Santa’s House Hours: December 7-23
December 7 | 4:00p-7:00p
December 8 | 1:00p-5:00p
December 12 | 4:00p-6:00p
December 13 | 4:00p-6:00p
December 14 | 12:00p-5:00p
December 15 | 1:00p-5:00p
December 19 | 4:00p-6:00p
December 20 | 4:00p-6:00p
December 21 | 12:00p-5:00p
December 22 | 1:00p-5:00p
December 23 | 12:00p-5:00p

2024 Reindog Parade

Sat. December 07, 2024
3:00pm

The annual Reindog Parade is a great time for all. This event features dressed up pets and their owners in a variety of holiday garb. Be prepared to see all kinds of costumes from “Santa Bernards” to “Reindeer Rottweilers” – definitely a must-see event! The event also marks the arrival of Santa. After the parade, children can share their wish lists with Santa at Santa’s House.

PARTICIPANT INFO:
Those who wish to participate in the parade MUST register in advance at stjoetoday.com/reindog or day of at the Welcome Center. Cost: $5/pet - additional pets $3 each. If you’re looking to take home a prize, judging begins at 1:00p and ends at 2:45p right outside the Welcome Center. The parade will kick off at 3:00p, participants are asked to line up at the corner of Elm & State Streets by 2:50p.

Day-Of-Registration: 12:00p-2:45p (Welcome Center)
Judging: 1:00p-2:45p (Outside of Welcome Center)
Parade Start: 3:00p (Corner of State & Elm) 

 

2024 FAQ's

 

REGISTRATION is open for 2024!

Register

 

 

Eat

Shop

Stay

Play

In & Around St. Joseph Blog

2024 Luminary | November 22

November 18th, 2024

Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 22 kick off the holiday season with three great community events - Luminary, Window Wonderland and Countdown to New Year. This night will also feature sneak peeks of specials, one-of-a-kind gifts, free gift wrapping, new merchandise, events and festive fun throughout Southwest Michigan! 

2024 Spooktacular SWMI | October 8-31

October 7th, 2024

Double, double toil and trouble. We’re on the search for all things spooky in Michigan’s Great Southwest! It’s been a fun-packed fall with even more to come through the end of the month. With everything from trick-or-treating and spooky-themed classes to Halloween parties, activities for the whole family and more! Keep reading for festive events leading up to Halloween.

2024 Fall Bucket List

September 30th, 2024

Fall is here in Michigan’s Great Southwest! Check out our bucket list to make the most of this autumn.

2024 September Love Local Weekend | September 20-22

September 17th, 2024

The third weekend of the month, May through September, celebrate all things Southwest Michigan (SWMI) during the Love Local weekends! This month attendees will enjoy sidewalk sales, live music, a Farmers Market, Fall Fest, and other area events in addition to extended shopping hours and special offers throughout SWMI. Read on for a complete weekend guide! 

Love Local is sponsored by The Boulevard Inn & Bistro

2024 Labor Day Weekend in SWMI | August 30-September 2

August 27th, 2024

Summer’s not over in Michigan’s Great Southwest! Keep reading to maximize your holiday weekend plans. This holiday weekend features everything from business anniversaries and sales to sun-filled beach days, a tri-state Regatta, a Farmers Market, an Artisan Fair and Antiques on the Bluff!

The winter doesn't slow things down in Michigan's Great Southwest! This January weekend brings a Chili Tour, Winter Beer Fest, live music, trivia nights, art classes and more! Check out all the awesome winter activities starting Thursday, January 23 through Sunday, January 26.

The winter doesn't slow things down in Michigan's Great Southwest! This January weekend brings a Chili Tour, Winter Beer Fest, live music, trivia nights, art classes and more! Check out all the awesome winter activities starting Thursday, January 23 through Sunday, January 26.

 

THURSDAY, JANUARY 23

Kick off the weekend with a spin on The Silver Beach Carousel as they reopen with their "Snow Kidding" - We're Open Again Family Fun Night from 4:00-8:30pm! Attendees ages 3-13 can enter FREE hourly drawings for Snowman Snow Cone Shooters. All ages will enjoy $1 rides that evening!

Sister Lakes Brewing Co. hosts Team Trivia every Thursday night from 7:00-9:00pm. Sip on some delicious craft beer as you test your trivia skills. Always free to play, the top three teams will win a SLBC gift certificate!

INSIDER TIP: The Buck Burgers & Brew hosts a Soundcheck Music Match BINGO night at 7:00pm!

Join The Turquoise Top Hat for a Thursday Night DIY Signs: Pick Your Project Class from 6:00-9:00pm! Ages 12+ welcome. Each attendee will leave with a fully finished wood sign ready to hang on the wall!

The Bistro on the Boulevard invites you to wind down with them on Thursday nights during Martini Madness from 5:00-11:00pm! This event features select $5 martinis.

 

FRIDAY, JANUARY 24

Warm up with us as downtown St. Joe hosts the 8th Annual Chili Tour from 5:00-8:00pm! Participating locations or "Chili Stops" will play host as you have the opportunity to try their best recipes. Get started at the Welcome Center! It costs $2 per participant (includes a Chili Tour Map that doubles as your People's Choice Voting Ballot). A portion of the proceeds will be donated to the Benton Harbor Soup Kitchen.

INSIDER TIP: Chili Tour maps will be available for purchase day of!

Enjoy a night of sharp wit and incredible talent at the Dueling Pianos event presented by SMSO! Start the night with cocktails at 6:30pm followed by a 7:00pm performance. Tickets sell out each year so make sure to purchase yours soon!

Get ready for two full hours of ABBA Mania from 8:00-10:00pm at The Mendel Center at Lake Michigan College! Timeless hits including "Dancing Queen", "Mamma Mia" and "Take a Chance on Me" are sure to get you dancing in your seat.

Head over to Benton Harbor to catch some live music at The Livery at 8:30pm! Grab some delectable food and tasty brews as you settle in fora night of progressive rock/funk and jazz-fusion featuring Chirp. Tickets - Honor Cover ($10 suggested admission). 

 

SATURDAY, JANUARY 25

Bundle up and join us from Noon-4:00pm for the 5th Annual St. Joe Winter Beer Fest in downtown St. Joe! Craft beer enthusiasts will enjoy sampling from local and regional Michigan breweries. Cost $35/person. Includes: Admission, sample cup, 12 tokens, winter comradery and music! One token is a sample. Must be 21+. Tickets are selling fast and a limited amount are available through The Mendel Center at Lake Michigan College. 

INSIDER TIP: Food will be available for purchase from Nosh Village and the Twisted Dawg!

The Inn at Harbor Shores has the perfect family fun activity for a winter weekend! Don't miss their January Family Movie Night. Packages include an overnight stay, kids friendly dinner buffet, 7:00pm showing of Toy Story 4, and an Inn Souvenir (limited to on per room). Visit the innatharborshores.com for more details.

Demo MSR snowshoes with Wanderlust Outfitters at Sarett Nature Center from Noon-2:00pm. The Wanderlust crew will be there to answer any questions.

Head over to The Mendel Center at Lake Michigan College for the Wedding World 2020 Exhibition from 11:00am-3:00pm. Held in Grand Upton Hall, this is Southwest Michigan's Premier Bridal Show that features 60+ local vendors!

Curious Kids' Museum hosts "Animals Alive" from Noon-4:00pm. Get ready to meet some reptiles and amphibians up close! Free with museum admission.

Swing by ARS Gallery for Mimosas with the Artist, featuring artist Scott Elliot, from 11:00am-1:00pm. Hear Elliot speak about his career as an artist, curator and world traveler! Free and open to the public.

 

SUNDAY, JANUARY 26

Catch some live music featuring Dale Wicks at Dablon Winery from 2:30-5:30pm! Grand Rapids based musician Wicks will showcase his alt-country and rolk-rock traditions.

JLN Studio hosts a Fundraiser Art & Canvas Night for a local child in need of a service dog! This class will be held from 2:00-4:00pm and will cost $35 per person (includes an 11 x 14 canvas).

Spend the day with friends at The Livery as they host the 3rd Annual Euchre Tournament for the Benton Harbor Soup Kitchen from 1:00-4:00pm! $25 per person and includes The Livery's famous pizza bar

The 16th Annual Magical Ice Fest returns bigger and better than ever and is packed full of family fun, ice competitions, frozen fish and more! Get ready for some frosty fun Friday, January 31 - Sunday, February 2. 

 

Follow Us

⧫ Tabor Hill Winery & Restaurant

@joshua.nowicki

⧫ Downtown St. Joseph, MI

@stjoetoday

⧫ St. Joe Farmers Market

⧫ The Livery

⧫ Jean Klock Park

@stjoetoday

⧫ Holt Bosse

@stjoetoday

⧫ Antiques on the Bluff - Lake Bluff Park

@stjoetoday

⧫ St. Joseph, MI

Stay in the know

Sign up for our E-newsletters and get the latest happening in St. Joe!

Subscribe